If you are a woman who is of post-puberty age and are on Facebook, Zivame is looking for you. And it is going to find you, shoot incessant ads at you till you give in and buy a bloody bra. Or a panty.

I finally did go and decide to buy something from the website. But since I am a blogger (of repute , of course), I also decided to do a review and a comparison with Pretty Secrets – another lingerie website.

Right off the bat, let me tell you that Zivame doesn’t have any of its own brands, it stocks other brands like Enamor, Triumph etc. Pretty Secrets only has its own products.

Since I am well endowed, any lingerie store in India – online or offline- won’t stock my size. Hence, I bought panties. The review and comparison will do an overview of the collection, the prices, the delivery and more. Yes, I am pretty comprehensive like that.

Home Page

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As is obvious, Pretty Secrets uses plenty of colour and firing models, making it’s overall look much better.


Swim Wear Round – Collection

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Okay, Zivame clearly is aiming for the aunty customer because nothing explains these yawn-inducing patterns of swimwear. Surely they know that the customer has moved beyond these, right?

Bra Round

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Again, in terms of user experience and how pretty the site looks, Pretty Secrets does better. Also, all those satiny finish bras are too old school for my liking. I am sorry but I forgot to click one of the Pretty Secrets page.

Panty collection

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Both have an interesting collection though Zivame offers more options in the mid-range.


I went ahead and bought a pack of three from both websites.

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I will admit that while the Pretty Secrets one is more my style, Zivame offers some real value for money here. By the way, when you want to check your size, Pretty Secrets offers the measurements in centimetres which I found kind of difficult. I think most of us only know our hip measurements in inches.

On to the checkout

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They both charged me for shipping. With Zivame, I understand, it was only for Rs. 276 and that’s a small order. For Pretty Secrets, it was Rs.799 and they still charged me shipping. Also, I know for a fact that Pretty Secrets is based out of Mumbai and if they checked my pin code, they would know too. Surely they can afford to deliver within Mumbai for cheap, right?

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Pretty Secrets then asks you to fill in extra details and register with them. I find this an extremely annoying step. I just want to shop and be done with it. Zivame offers you an option where you can checkout as a guest.


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Both the website offer almost the same payment options. You can pay COD, by card and of course, the PayU money or other versions of it.

When it arrived



The Zivame arrived first. In fact, I think it was home by the 3rd day of placing the order. The Pretty Secrets one came in about 4 days. Both were packed in discreet packaging- you couldn’t tell from outside there were panties inside. However, the Zivame panties came in a plastic packing that looked frayed. The Pretty Secrets one was much better and even came with an offer.



Verdict: People will be divided over this one and will have to choose. Zivame is probably better for your run of the mill everyday essentials but if you are looking at something pretty and fun, Pretty Secrets may be the way to go. Zivame does win the price round hands down and yes, the product is good but personally, the colours, combinations and styles available on Pretty Secrets were more enticing to me. 


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