I have been walking around with a dull, mundane vagina and I was okay with it because, really, I had no great vision for it. But I guess I was just being complacent because there’s so much you can do to your vagina, as this Danish company is telling us.


Say hello or wave your panties at The Perfect V, a company that has made a highlighter for, you guessed it, your vajayjay. Which really we should all be grateful for because we all know that sometimes, your lips down there really don’t catch the light at the right angles. And it’s not just me who’s all excited about this product. Preity Boringhole* was having a tough time finding a husband in the arranged marriage set up. ‘I think they were getting really turned off by my average looking vagina and wanted something more luminous,’ she says.

As a beauty blogger and owner of a vagina, I know that just highlighter won’t cut it, it has to be a complete skincare routine. The people at The Perfect V have thought this through. There’s a beauty mist, serum and even a exfoliator for the lips next to the hips (thought of that all by myself).  I don’t have updates on the pubic hair and if they’ve a leave in conditioner for that, butI am keeping a close watch. In case you are wondering, it launches worldwide on 27th July.

*Names changed to protect privacy and because person does not exist.


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